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best practices
Best Practices:
I’ve listed some of these before, but for the record, here are my best practice suggestions. Some of them will apply to all social software, others to one specific type.
1.Know the purpose of your site/tool and make sure everything you do serves that purpose
2. Have a consistent writer/voice
3. Have a consistent style/format
4. Include appropriate “about” and “how-to” pages i.e. tell people what your site is and how it works
5. Include dates, sources, contact information
6. Be concise, Internet readers don’t have the patience or eye-power to read long tracts
7. Make sure you don’t provide too much or too little information i.e. don’t have headings with only one or two links listed under them, but also don’t be so comprehensive that it is easy to lose track of the point of your site
8. Update your site regularly
9. Use self-administered software where possible if you are afraid of losing your data
10. If in doubt, do whatever
Some software-specific comments:
Wikis
The wikis that worked had a specific goal and user group that material was tailored for, as in BizWiki.
Blogs
The best blogs had a single moderator that wrote in a consistent style and were updated regularly, the
RSS
If you are creating an RSS feed at your library, make sure that the subject area is narrow enough as to be relevant to users; if necessary, libraries should have more than one RSS feed i.e. one for events and one for new resources, or one for each subject area.
Social Bookmarking
If using social bookmarking, make sure that you give users a reason to book mark, i.e. to identify items in their own virtual collections, to notify other users with similar interests of appropriate books. Import tags from Librarything or another venue if necessary to build a critical mass of tags.
Social Networks
With online social networks, users need a reason to check your page – maybe they can link to the library catalogue from there, maybe you have clever/funny posts, maybe you have a lot of great events to advertise.
Gaming
Gaming and virtual worlds are a great way to get young people involved in the library, let them have a hand in organizing events and keeping you up to date. If using games for instruction, make sure that you don’t sacrifice learning in favour of making something slick or savvy.
Copyright
For media sharing, make sure you know what copyright allows.
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Hi Andrea,
I really like your practical suggestions for each social software tool. You're absolutely right in highlighting the importance of maintaining a consistent voice and style in writing up whatever content you are posting, particularly on a blog. And, as you've pointed out, consistency, conciseness, and specificity are important in all aspects of creating and collecting online content. I think otherwise we run the risk of losing the interest of our readers and users (and wasting our own efforts!).
Hi Andrea,
Great points about best practices...I just wanted to say thanks for pointing out the element of copyright in association with media sharing. With how easily resources are available on the Internet (and the fact that they're generally free via sites like Flickr and YouTube) it can be easy to forget about copyrights. I love the fact that many Flickr users are now attaching Creative Commons licenses to their photos so that others can use and exchange them as long as it's not for financial gain.
Thanks for the post!
Hi Andrea,
That's an excellent list. As Rebecca notes, your point about copyright and media sharing is definitely worth thinking about. There were a couple of moments while I was making my powerpoints for slideshare, when I questioned whether I might be going to far with my fair dealing. Also, some very excellent points about best practices - consistency and clarity are the keys.
Hey Andrea !
That's a pretty sharp looking blog post you've got there, have you considered sending an application over to Anne Arbour ?
Also great point about being concise, I find it almost impossible to read anything longer than a few pages online and very much appreciate brevity when it comes to online writing.
Grant
Great list Andrea:
I like how you chose really practical ways to make Web 2.0 work, since it reminds all of us that although it's great to have a "grand scheme" to our Web 2.0 plans, we also need to worry about grassroots stuff like presentation and professionalism!
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